The Dissemination of Literary Journalistic Genres Through the Online Platform of the Public Broadcaster of the Republic of Srpska

Abstract

Introduction: This research explores the distribution of literary journalistic genres within the online program of the multimedia editorial team of the public broadcaster, Radio Television of the Republic of Srpska (RTRS). It examines the frequency of publishing such genres in RTRS’s online format, aiming to test the hypothesis that literary genres are rarely featured, even during periods influenced by seasonal factors in shaping the daily agenda. The theoretical framework is based on the classical journalistic classification of genres, with the core objective of determining whether RTRS’s online distribution caters to a broad audience in terms of content type.

Aim: The study aims to assess the frequency of literary journalistic content and analyze the application of three key factors—informativeness, detail, and dynamism—in the production of reportage, the primary technique of literary genre writing. The research focuses on the quantity of publications and the structural elements tied to these factors.

Materials and Methods: Content from RTRS’s online media was analyzed between May 1 and July 31, 2025. A quantitative method was used to identify genre affiliation, classify and tabulate data, alongside a case study approach and qualitative content analysis to recognize genre and thematic treatment. Results are presented numerically, as percentages, and descriptively, employing a descriptive method.

Results: During the research period, 465 media items were published, of which 41 (8.82%) belonged to literary genres. Reportage was the most prevalent form, while sketch and feuilleton appeared less frequently.

Conclusion: Literary genres had a limited presence in RTRS’s online distribution during the analysis period. By nurturing these genres, RTRS upholds its cultural mission as a public service. However, the lack of media regulation for online platforms in Bosnia and Herzegovina poses a significant barrier to producing content for a broad audience.